Episode 4: Imperfect Marketing with Guest Scott Lawrence of Headshots by Scott Lawrence

Kendra Corman:

Hey, there everybody. Thanks so much for tuning in again, I am super excited to be here today with Scott Lawrence of Headshots by Scott Lawrence!

Now, many of our listeners know about your successful headshot in branding photography business, but why don't you go ahead and introduce yourself?

Scott Lawrence:

So I am a headshot photographer. That's pretty much all I do in terms of photography. I dabble with a few other little things here and there, but 95% of my business is strictly headshot photography. 

I am a father to two kids. Married to my wife, Bonnie, and she works in the auto industry in Detroit here. So that's been handy for kind of making small talk with a lot of my corporate clients. 

Prior to jumping into corporate photography or headshot photography, I actually had a long corporate career. So I actually started in the insurance industry as an analyst, right out of school. So I did kind of the corporate gig for a while. I got an MBA and then I was largely self-taught in photography. I took a couple black and white film classes in high school and college, but that was about it. Everything else is pretty much self taught.

Then I started the business in Chicago. Up until that point, we were actually living in Florida. So we've been jumping around in a couple places, but I think we're in Michigan to stay for a while, at least that's the plan. 

So I had actually started the business in Chicago and had it all up and running and then no sooner did I feel like everything was good to go than realized that we were shipping off to Michigan. So I had to kind of reinvent the business again just a couple years after starting it. So that was an interesting challenge in itself, but it's happened. So here I am.

Kendra Corman:

Very interesting! I didn't know you had a background in insurance, too. It's interesting how many people have insurance experience and find their way into the insurance industry, because I've got about six years of experience as the marketing director for an insurance wholesaler in this area.

Scott Lawrence:

Oh really?

Kendra Corman:

Small world, yes.

Scott Lawrence:

Yep. I was going to say I was on the back end on the analytical side. So I left my spreadsheets at the door when I left and I'm just as happy or happier now.

Kendra Corman:

That's a huge shift to go from an analysis and the analytical side of insurance, which most people would not label as exciting. However, I do think it has its positives.

Scott Lawrence:

It does.

Kendra Corman:

And it allows you to be a little bit creative, not so much on the analytical side. 

So how did you make the transition from insurance to photography? What drove you and excited you about photography that allowed you to be self taught and drove you to learn everything that you know?

Scott Lawrence:

Well, I mean, I'd always enjoyed photography. My dad, he wasn't a professional photographer, but he took a lot of pictures, so he always had a camera laying around and I would play with that here and there. And we would talk about different things. We even set up a little dark room in our third floor, kind of spare bedroom if you will. And my mom wasn't too happy about that. And especially when we realized that we didn't have any ventilation in the bathroom, so kind of hard to run a dark room with no ventilation.

Kendra Corman:

Not something you would recommend, right?

Scott Lawrence:

No, I would not recommend that. So I'd kind of kept on and off and dabbled with it here and there. And on the side, when I would get home, I would go out and take some pictures or I would photograph sometimes friends or friend's kids, I did a lot of macro photography too, which is fun, which is just taking pictures of little things and making them look big. 

There's a side note that Apple just had a contest for macro photography with the iPhone and you could submit pictures shot on the iPhone using the macro lens on the iPhone 13 pro and the results are quite phenomenal. I mean, you couldn't do that even really with the model before last.

But anyway, so I'd always enjoyed macro photography, too. And then it was just dabbling here and there on the side. I got to the point in my insurance career where I kind of had the opportunity when I knew we were moving to say, "Hey, if we move, do I look for an insurance job or do I give this a shot?" And was fortunate enough to be able to give it a shot and it's worked out pretty well.

Kendra Corman:

I know that you take great photos. So I know you've got a fantastic business, especially, which is busy as you've been. So I know that you've basically built your business from scratch twice.

Scott Lawrence:

Yeah.

Kendra Corman:

And photography is a bit of a location based business. So, you're not selling a ton of stuff online, unfortunately.

Scott Lawrence:

Hard to work from home, yeah.

Kendra Corman:

What could you share about those beginning stages and any of the roadblocks that you came across along the way between either the first or the second time of getting set up?

Scott Lawrence:

Yeah. So first thing I would say is having the MBA was interesting in that it actually created some obstacles or mental obstacles, at least getting started in that I knew more about business than most photographers and that was a good thing and a bad thing. 

So I knew to think or worry about things like insurance and contracts and bookkeeping, which that's probably my least favorite thing. The analytics I could handle so I got really hung up on all that stuff and it's really taken a while to kind of step back to be able to say, "Okay, yeah, that stuff's important, but you need to be able to just... For that kind of a business, you have to be able to just move forward." So I think in a creative type business, you got to kind of do the thing first and then you make the business.

There's a book that I had grabbed by Austin Cleon, he kind of writes about creativity and he has a quote or it's a little chapter that's called, "Forget the noun and do the verb." So using photography, for example, you got to be a photographer, you got to actually take pictures. You got to do that to call yourself a photographer and same thing whether you're a writer or a designer, that sort of thing. You kind of got to do the thing instead of getting all hung up on the back end.

Functionally though, I would say kind of jumping from two places or starting a business and then jumping into the second location. So it took me really, it did take me about two years to get everything up and running in Chicago. 

And like I said, I finally felt like I was not on cruise control, but things were where I wanted it to be and business was coming in and things were rolling. So I'd say it generally takes about two years to kind of get something up and running.

Kendra Corman:

That seems to be for most businesses. I know that my business, I had about 18 months when I started to notice people coming back, things like that. One of my friends, Sandy Fiaskety had started her own HR consulting business and she told me it was going to take 18 months. And everybody told her it was going to take at least 18 months. 

And she was like, "No, I have to be successful before then." And I think it's less about being successful than it's really where you get to a point where you feel comfortable.

Scott Lawrence:

Yeah.

Kendra Corman:

And that you know that you're more established.

Scott Lawrence:

Yep. I learned a lot about networking and kind of doing the lead generation and just good old fashioned networking in Chicago. I did BNI, I did a lot of chamber networking.  So having come from the corporate side of insurance, I had no sales skills. It was not anywhere close to professional sales. The only thing I did was I worked with a lot of my marketing counterparts in my insurance job. 

So I would travel around with them every once in a while and kind of see how they did things, but only now really am I in a positioned to really appreciate that type of work because it's, I think, underappreciated in a lot of contexts.

Kendra Corman:

Well, and I don't think an MBA or large company work necessarily prepares you for running a small business though, either. Because I mean, I was the chief advertising manager and working at a large insurance wholesaler and having my MBA, it's a different scale and doing that one-to-one local marketing, building your reputation in a local market is entirely different.

Scott Lawrence:

Yep. It is very, very difficult. It's a different game. And so when I came to Michigan, I knew I was going to do the same thing. The interesting thing was that when I came to Michigan from Chicago, I realized quickly that Chicago was a few years ahead of Michigan in terms of the headshot photography idea or the idea that somebody besides just an actor or a CEO needs a headshot.

So I realized quickly that I had the opportunity, I had the setup, I knew I was doing because I would go to networking groups the first couple of years, really. 

I was here in Michigan and people, they'd always say, "Oh, so do you shoot weddings and families?" 

And I'm like, "No, not really. I just do headshots." 

That was a hard thing for most people to get. So that's one, actually, tip I would say, is that just specializing, kind of carving out your niche really helped me. I think that's a pretty good piece of advice for any sort of small business to have that niche. 

But then once I established myself in Michigan, I was able to kind of leverage all the work that I had. So I had examples, I had images I could show. It was just a matter of meeting people and kind of getting my foot in the door. So it was a slog for the first couple years, but it was good.

Kendra Corman:

Well, and you've done a great job with it. So I know everybody I talked to in this area in Southeastern Michigan definitely is familiar with you and what you do. 

So that's fantastic, right?

Scott Lawrence:

Yes. Finally making some traction and people are taking notice. That's good.

Kendra Corman:

Yeah, no and you are crazy busy. So I know you've been booked up a ton. You've been working a lot on ways to help your clients take better photos. 

What are some of the things that you've done to help people look better in their headshots?

Scott Lawrence:

So one of the things I've been doing lately is encouraging more use of a makeup artist. It's an easy tip to give out, but it can often be discounted. You know, people will say, "Oh, I just need a LinkedIn picture, I don't need to have makeup or even hair styling too." 

There's a lot of on camera details that a makeup artist knows about that you don't necessarily... you're not doing on a daily basis. And so that's just something that I'm encouraging more and more. I'm really starting to see the difference, because it's almost night and day for me now to see. And it's something that it really elevates the overall image.

So if anybody comes to me that says they need an image for a book cover, or even a book jacket, anything like that, anything that's going to be in print. I always recommend makeup and same goes for guys too. 

We do male grooming, which is just a real light little makeup application on guys. And that does wonders too. Very often the guys will stand up from the chair and they're so excited and then they ask the makeup artist, "Hey, I've got a video presentation or something coming up. Can you do this for that?" 

And so my makeup artist love that too, but that's one thing that really helps to elevate the overall look.

Kendra Corman:

Very cool. I think we'll cover some of those when I talked to you about what are the biggest mistakes people make with head shots. But before we get there, I love your YouTube channel.

Scott Lawrence:

Thank you.

Kendra Corman:

I've subscribed. I know you've got quite a few subscribers. It's very popular, you have a ton of videos, several videos with more than a hundred thousand views. 

How do you develop concepts for what it is that you're going to write about?

Scott Lawrence:

So when I started the channel, I had it going for a while and I really didn't do a whole lot with it, which I think is pretty common. You kind of have an initiative and get started and then it kind of fizzles out. 

So I had stopped and started a couple times, and then I finally got it rolling, got some consistency. And I realized maybe the second or third time around... and I had worked on a little YouTube class by a YouTube coach, I guess you could say. So that kind of helped with the format and everything, but in terms of developing the concepts, I realized that there wasn't a lot of content for you as the subject.

There's a ton of videos, there's a ton of stuff on how to take pictures and how to even take headshots or anything else. And of course there's a ton of gear related stuff on YouTube, because everybody loves product reviews. 

So I really just started making videos on basically the questions that I get asked all the time. So it's things like, what do I wear? How do I do my hair? What color should I wear? What color shouldn't I wear? How do I look skinnier? How do I get rid of my double chin? 

All the little questions that I'd been getting for a while and then it just sort of clicked. I'm like, "Oh, this is the perfect content plan." So I kind of realized that anything I was asked more than twice really makes the list of being a potential video topic. Now I find they really write themselves so it's been great.

Kendra Corman:

I love that. I always encourage everybody that I talk to, especially from a content marketing standpoint, to start with questions, start with the questions that you're asked. 

It's very interesting when I meet with clients that are looking to start a YouTube channel or a podcast or any of those types of things, they're like, "Well, what do I start with?" 

And I'm always like, "start with the questions that you're asked on a regular basis." 

And a lot of times they're like, "I don't know what I'm asked." 

So you have to start paying attention to that early, I think, because you do it so often and so naturally you just have to be cognizant of it.

Scott Lawrence:

You don't think of it as, "Oh, this is my content plan." If you're not careful, they can become nuisance questions to you. 

And you're like, "Oh, I got to explain this again and again." 

And you're like, well, that's your video topic right there. People love that stuff. So the other, I don't know if it's a trick, but I like to sprinkle in the videos or the links to the videos when somebody books a session so they get a confirmation email which is standard for any appointment type service. 

And then I say, "Here's a handful of links to help you with whatever you need." 

And that kind of feeds YouTube. So YouTube likes to see that so that the videos are they're viewed regularly, they're being clicked on by links. So YouTube picks that up as well. So it kind of keeps the channel going and they're questions people are going to ask me anyway. So it really works out well in that respect.

Kendra Corman:

That's great, yeah. Because it probably saves you time on the questions that they would ask.

Scott Lawrence:

Absolutely and it's funny how much studying clients do when they come in. My makeup artist, they get a laugh because every time they're sitting there working on somebody in the chair and I'd say four times out of five people say, "Oh, I watched all your videos." 

And my makeup artist just looks at me and they just say, "How do you get everybody to watch these videos?"

Kendra Corman:

Because they want to look really good in their headshots, that's really important.

Scott Lawrence:

It's a lot of pressure. And I mean, that's a whole nother topic, but I think that helps calm the nerves. Well, it does two things really from the client standpoint, it calms the nerves, it gets them comfortable with the subject matter. 

It gets them comfortable with the things I'm going to tell them to do or tell them how to move. And then it also builds some rapport with me before they even walk in the door, which is something I didn't realize was happening but it totally does.

Kendra Corman:

My husband will meet someone and he's like, "Don't I know them?" 

And I'm going to be like, "Yes, from my Facebook feed." 

You definitely start to feel that connection to people when you see them on screen, whether it's on social media, YouTube, whatever site it happens to be, for sure. 

So how else, other than helping answers and frequently asked questions and helping better prepare your clients and help start fostering that relationship better, what else has your YouTube channel done for your business?

Scott Lawrence:

It's gotten me jobs and I can say that very confidently. I will hear often from clients that they'll say, "Hey, I was browsing, I saw your website. I was looking at a few photographers and I watched some of your videos and I knew you were the one I wanted to hire." 

So it doesn't get any better than that. Then I've gotten some more corporate type jobs too, where somebody in Chicago or New York may be searching for photographers here in Detroit. It gives them the reassurance, they know who they're dealing with. It just builds that overall polish. So it's gotten me several, recurring corporate jobs, which have been very good.

Kendra Corman:

That's fantastic. So how often are you spending on your YouTube channel, like investing in creating new videos or promoting the videos that are out there?

Scott Lawrence:

So I probably spend... I kind of shoot for posting one or two videos a month and if I am ambitious and if I get everything... 

I do kind of a light script. So I'll spend maybe a couple hours kind of getting a script or outline, and then it takes another couple hours to shoot it and another couple hours to edit it. So all totaled per month, or maybe per video, I'd say it's probably three, maybe four hours of video for what ends up being a five or 10 minute clip. 

So it's a lot of time, but it's one of the few platforms really that you can say it does pay you back. I mean, it's driving leads, it's closing business and the channel is monetized, so I am earning some money. It's not a lot, but that's not something you can get from most other social media channels.

Kendra Corman:

That's fantastic. No, it's exciting. And you can tell that you invest time, not just in your content, but also in the editing because I mean, your videos are great. So I encourage any of our listeners to go ahead and check those out in the show notes, because we have links for those. 

Now, when you talk about marketing your business and keeping it growing, you started with chambers and BNI and I'm personally an LBN, which is Local Business Networking here in Metro Detroit, are those the things that are still driving your business forward or are you doing different things?

Scott Lawrence:

So I'm not doing as much face-to-face networking. Unfortunately, I just don't have the time. So it's a balance though, because I want to maintain the presence and maintain the word of mouth that I do have, but I'm finding some pretty good success... 

I run a lot of Google ads and that helps. I mean, those are about as targeted as you can get. So if somebody's searching for I need a headshot photographer near me, that's about as good of a lead as you can ask for really. So those work pretty well. 

Then I try to think about how do I cast a wider net in the area so that I find that once somebody's been made aware of what I do and they maybe start following me and then once the need comes up, they usually remember me.

So I'm kind of moving more towards a wider spread. And then I'm looking at some other ways to kind of target particular employee positions. So I'm looking more ways to kind of get in front of the right people in a larger company. 

One of the things I do is a lot of new hire photography for larger organizations. And that's a nice, straightforward, recurring source of work. But the trick is to get in front of the right people at the right time when they're shopping, if their current photographer leaves or retires or something like that. So those are kind of the things I'm working on, but it's a balance, it's always a balance.

Kendra Corman:

Thinking about our listeners that are dreaming of building or have their business and are dreaming of growing it bigger. What's a piece of advice that you can give them or something that you wish you knew when you started out?

Scott Lawrence:

One of the things that I would say, and I think I meant to put this in upfront, was that when I was doing my self study of photography, watching a lot of videos, reading a lot of books, I started learning a lot about search engine optimization and website development. I'm still not a programmer, I mean, I took a programming class that was about it, but I managed my own website and I've been doing that since day one. 

I learned a little bit about Google advertising and Facebook advertising, so I found that work or that time has been probably just as valuable in running the business as actually taking pictures. I mean, it's pretty common, most photographers will tell you that if we spend 20 or 30% of our time actually taking pictures that's a lot. Most of the rest of it is doing the business stuff.

So I'd say you want to familiarize yourself with all that stuff as much as you can. Basic web stuff, basic SEO stuff, the basics around paid advertising, a little bit about social media marketing. You don't need to be an expert in it and you don't need to dive in head first. 

But I think watching some videos, reading a book or two, following some podcasts, those kind of things are so important. I see professionals out of medical school or law school, I mean, you name the profession and they typically have zero marketing training. 

So here they are, they've got tons of student loan debt and they're asking me about starting a website or what should they do for a website? So that's, I think the top thing is just kind of familiar is yourself with the marketing platforms, that sort of thing. Because it's so important. If you can't get your message out, then your business isn't going to make it.

Kendra Corman:

And even if you grow, I think that it's really important. And that's great advice because even if you grow and outsource it to someone like me, that did a lot of that type of stuff or someone else, you still need to have an understanding so you know what they're doing and the more that you can understand, then you can understand what the value is for you and if there's value for you in having somebody else work on some of that.

Scott Lawrence:

Right. Right and that is one thing where I will say the MBA background did help in that. You learn a little bit about a lot of things and then you kind of learn to just keep an eye on things and you ask the right questions and that's kind of the mindset you have to approach it with.

Kendra Corman:

Yeah. So we can't have an interview with you and not actually talk about headshots. Right? So what are the three biggest mistakes that you see people make with their headshots?

Scott Lawrence:

So there's a few things. We could probably do a whole show on this, but the first thing doesn't actually have to do anything with the headshot itself, just with what's behind it or the background. I get tons and tons of questions about backgrounds. 

So people get hung up on they want these environmental type looking images where you're in some fancy Silicon Valley building or whatever. Or they want a city skyline in the background of their headshot and it takes an awful lot. 

It's getting better now and I think more photographers are moving towards this, but especially here in Michigan, you can't shoot outside most of the year. Even when it's nice, it still could be windy or humid or whatever. So the studio option is just so much more efficient for all sorts of reasons.

The other thing, the thing with the background is functionally is that they don't take up much space in a LinkedIn picture. Nobody's noticing the backgrounds, you think your image may be the size of a... maybe a little bit larger than a postage stamp. 

So the background really doesn't have a whole lot to do with it. It's so much more important to worry about getting a good expression, hair and makeup, that sort of thing than worrying about the specifics of the background.

The next thing I would say is that I find when people come in for a session, I'm not sure if they're doing this... well, you may or may not be doing this on your own if you're trying to take selfies, but people do a lot of pre-editing of expressions I would call it.

So say you have a chipped tooth, for example, and so I say, "Oh, I don't like my smile because my tooth is chipped." 

So then what happens is they don't give me any smiles. It's just like this closed mouth grin the whole time. What that does is it totally limits what your options are in terms of when you get around to picking your proofs and you've kind of filtered out so many more possibilities when the fact is we could probably fix your tooth with a quick little retouch on the ones you select.

So I see that a lot there, there's always some cosmetic thing and we all have our cosmetic issues. That's pretty typical, but there's so many things that we can fix or address or work on that gets you so much more range in terms of what you can do with your images and then the last thing I would say is that... 

So I just made another video on this, but with basic posing, we always go in to a picture, think about your driver's license picture, or your grandmother may have told you to sit up straight and put your shoulders back. What that does is we put our shoulders back, our chin comes up and all we're really highlighting is our chin and neck. 

I don't know about you Kendra, but most people don't want to highlight their chin and neck these days.

Kendra Corman:

I'm good, I don't need that.

Scott Lawrence:

The solution to that really is you actually lean a little bit more forward and kind of push your forehead out almost like you're sticking your head through a hole and so that basically emphasizes your eyes in the picture and stretches out your neck, thereby reducing your chin and this all sounds weird, but I'll send you some video links that you can put in the notes. 

So it feels really weird, feels really awkward, but it looks fantastic from the shoulders up. That's probably the number one posing tip that I give all the time.

Kendra Corman:

Yeah, I call it the chicken pose, because you got to like peck your way out. You know? 

Okay, now I'm a big fan of brand shoots. I love brand photography. I like having your own, what I'll call, stock photography for your brand. What value... because I know you do quite a few of these. 

What value do you see those adding for businesses and why should a brand consider doing a brand shoot rather than using stock photography from your perspective?

Scott Lawrence:

So as a small business, generally the owners, they are very much the business. I mean, you're in the same position, you are your business, right? I think that we are our biggest differentiators. 

So when I was kind of getting my photography business up and running, I did some work with a photography branding coach and he was really emphasizing authenticity before it was cool to emphasize that and just being yourself, that you are your biggest differentiator. Nobody can copy you, that sort of thing. 

I very much believe that you promote that through branding shoots, through personal branding shoots. They can be as highly produced or simple as you want them to be. You can go, you can spend a day or we can do it in an hour, really.

I think that stock photography has its place. I used to be very anti-stock photography across the board. But I think depending on what you needed to do, there's a good case to be made for stock photography, but people want to see you in your business, especially if your name is on the business. 

So I do a lot of these shoots right in the studio. Sometimes it's as simple as bringing in a few props. So our friend Brenda Miller, who I think you may have on or have had on the show, we've done a couple of shoots with her.

 So she does a lot of LinkedIn coaching and we will just kind of goof around in the studio and a lot of it is just her making funny faces, which sounds silly, but that is tremendous content for all the social media stuff. You can make Instagram stories, you can make videos, you can make memes, you can make gifs. 

I mean, there's a million things you can do with just streams of these images. You've seen those and it just adds an unbelievable personalization to your business.

Kendra Corman:

Oh, one of my friends, she's a coach and she was fighting me. She's like, "All of these coaches are posting pictures of themselves on social media. And don't tell me I have to do that." 

I'm like, "Okay, I won't tell you have to do that." 

And then she's like, "Why are you being quiet?" 

And I'm like, "Because the reason that they're doing it is because it gets more engagement, they relate to you and those posts get more engagement. So if you have photos of yourself to use and share."

So anyway, so she's been doing posts of herself and she's like, "They're getting a lot more engagement than my other posts." 

I'm like, "Shocker. I know, I know."

There's a lot of introverted people and people that are maybe not as happy with their weight or their hair or their eyes, whatever it happens to be. Maybe some extra wrinkles around the eyes or their smile lines. But it doesn't matter.

Scott Lawrence:

No.

Kendra Corman:

Because that's you and that's who people want to interact with.

Scott Lawrence:

Right. Right and I tell people all the time, we're our own worst critics. You notice things about yourself and your own image that nobody else sees because they're worrying about their own problems.

Kendra Corman:

Exactly.

Scott Lawrence:

And it's really that simple.

Kendra Corman:

If somebody's looking for a headshot photographer, maybe they're not in Southeastern Michigan here, what do you recommend that people look for when selecting a headshot photographer?

Scott Lawrence:

So when you're shopping, I think you want to look at some galleries, obviously. Look at the portfolios, look at the work. You should see some consistency in the work. You should be able to see yourself in those galleries or that's the way you want to think about it. 

Does that look make sense for me? Is it what I needed to do? 

So think about it too, functionally. So what do you need the images for? Do they need to be in print? Are you doing a lot of graphic design, that sort of thing? 

And then look, do you need more studio or do you need more location type stuff? I prefer the studio, because I have a nice studio. I can do a lot of things right in the studio. I think it works for my business. It's efficient, a lot of my clients are pretty busy. 

So carving out an hour is a lot easier than carving out three hours to run around on location, only to get rained out or snowed out or whatever.

So think about what you needed to do or what you need the images to do and then kind of look for that in the photographer. I think following somebody on social media is good. You should get a taste of their personality. Most photographers are starting to come around on video. 

YouTube got me over the hump of being comfortable on video. Before I was pretty comfortable being in a still photo, but not on video. So I'm okay on video now. But that helps get the personality flavor, because we all have different personalities and I find it's not so much the end results necessarily, it's the do you get along with this person? 

Can you spend an hour with them? Can you feel like you're working collaboratively? That sort of thing.

Kendra Corman:

Well, one of my clients that I was on a photo shoot with her and she really didn't like the photo shoot at all. And her photographer before that, that did her headshots now, yes, it was like five years prior. So five years of age definitely helps too. 

But she said that the first photographer, the one that was five years ago made her feel beautiful. She loves those photos, because she felt confident when they were being taken and she didn't feel that same way. So I think there's a lot to say for figuring out that personality and what fit it is and how that person can make you feel and what they're able to bring out of you.

Scott Lawrence:

Yes. Yes, I get a lot of comments where people say, "Hey, you just made me feel comfortable. I felt like I could kind of leave my anxieties behind. I could let those go a little bit and we got to some good results." 

That's really my goal at the end of the day. And I think that's what you want to be looking for.

Kendra Corman:

Yeah, all right. Well thank you so much. Before I let you go, I do want to ask you the question that I ask everybody and that's, what superpower would you choose for yourself?

Scott Lawrence:

So I had to think about this question. It's kind of a jump for me, but I think as it relates to my work as a photographer, I wish that I could just suspend the anxieties and the self-conscious fears that I have to deal with on a daily basis. 

I wish I could just push a button and say, "We don't have to worry about those now let's just go have fun and make some good pictures." 

Some people I can make some progress with in the studio and some it's harder and it takes some... I don't have a PhD in psychology I only have a bachelor's degree in psychology. So I think there's a lot of therapy that needs to happen for some of those, but there's a lot of deep-rooted anxieties and that sort of thing that people are dealing with. I wish we could just get to kind of take care of those or check those at the door for everybody. I wish I could do that.

Kendra Corman:

Oh, that's fantastic!

So thank you so much for joining me, Scott, and thank you everybody for tuning in, be sure to check the show notes for all of the information about some of the YouTube videos that Scott has out there and more information about Scott. 

So be sure to subscribe to his channel. Thank you guys all for joining. Appreciate it and have a great rest of your day.

Thanks for listening to the Imperfect Marketing podcast with Kendra Corman. Be sure to visit Kendracorman.com to join the conversation and access the show notes. See you next week, same time, same place.