It has been said that Colgate branched out and made frozen dinners several decades ago. Now, no one seems to have proof either way, but Colgate Lasagna provides an interesting discussion on branding.
When you have a brand as strong as Colgate, expanding may not be a good idea—unless it makes sense to people. We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it.
When you hear the phrase Colgate Lasagna, you may be able to taste the toothpaste in your mouth. Not exactly the reaction people look for! Do you have any brand extensions that have gone wrong?
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