Welcome back, and thank you so much for listening to another marketing brief. Today's focus is on authentic marketing.
It's June, so I felt I needed to address and mention something I thought we learned by now, but that you must be authentic in your support of months and holidays.
Think of Pride Month and Juneteenth.
Walmart did it wrong, and so did Burger King, but Kate Spade and Macy's have headed in the right direction.
Before you post a rainbow flag or a social post about honoring and celebrating Juneteenth, pause to think about how you genuinely support those communities.
Think before posting, and do not ever just check a box!
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