Imperfect Marketing

Imperfect Marketing Brief: Be True to Your Brand

June 28, 2022 Kendra Corman
Imperfect Marketing
Imperfect Marketing Brief: Be True to Your Brand
Show Notes

What are you willing to do for your brand?

Welcome back, and thank you for tuning into another Imperfect Marketing Brief! These shorter episodes focus on helping you learn from others' mistakes and do better marketing.

A friend of mine recently shared that she lip-synced in reels on her Instagram account. They got great engagement BUT offended some of her regular followers.

Why?

She followed trends that did not fit her brand. Since then, she removed the reels and has decided to stay true to herself, even if it costs her some business in the short run.

WOW!

That is so powerful. I LOVE that she has taken that stand, and I encourage you to do the same. First, define who you are and what your brand represents, then stay true to yourself.

If that means lip-syncing on TikTok, that's awesome, but it's also okay if it doesn't.

Build your brand and stay true to it!

Are you looking for tips on developing your email marketing strategy? Check out my Beginner’s Guide to Email Marketing!

To learn more and sign up for my List Building 101 Course visit kendracorman.com/email