Throughout my career it has always been about reaching our audience where they are and creating content that would entice them to buy or make them feel good about their purchase or even just so they saw our name and we stayed top of mind.
Your goals define your strategy and your tactics should come from there.
Most people start out in marketing with tactics and it should really be driven by your goals and strategy.
Now, if your goal is to engage your audience, you need their attention, right?
One way to get their attention is to provide them with content that resonates with them.
Have you ever driven down the road and seen a billboard and started nodding your head? Or seen a commercial that really spoke to you?
I always reference the 1800 contacts commercial - Watch it here: My BRAND : 1 800 Contacts Special Eyes
Most of you won't know but I have always had really bad vision. jI had vision correction surgery and now just wear glasses to read and see the computer, but I can walk down the hall and everything. Yes. I couldn't always see to walk down the hall. My contact prescription was worse than a -16. Yes. I said 16.
Anyway, with vision that bad, I had special eyes and years later I still remember this commercial.
First, you really want to understand your target audience. I feel that I am a broken record with this statement, but you really do.
I just finished a new guide to defining your target audience and would love to know what you think. You can get it at Kendracorman.com/target
What else can you do?
How do you get the attention of your audience?
To learn more and sign up for my List Building 101 Course visit kendracorman.com/email