Imperfect Marketing

Episode 24: Growing with Facebook Ads, featuring Jessica Tutton

August 04, 2022 Kendra Corman Episode 24
Imperfect Marketing
Episode 24: Growing with Facebook Ads, featuring Jessica Tutton
Show Notes Transcript Chapter Markers

In this week's interview, I had the pleasure of speaking with Jessica Tutton, a Facebook Ads expert. Jessica Tutton shares her story with me and provides helpful insight into working with Facebook Ads.

My favorite part about the entire interview?

She was in her van for nice quiet space, traveling Australia with her husband and children.

Jessica was so open and shared a ton in this interview; it's a fantastic story. I hope you learn some great new information! 


In this episode:

  • 01:02: Traveling Australia with the family in a van? We need to know more!
  • 05:27: How did you get started in helping people with funnels and Facebook ads?
  • 09:10: Cold audience isn't a dirty word.
  • 12:44: Progress is better than perfection, and the Apple iOS14 update.
  • 18:33: Identifying your target audience.
  • 29:48: Finding your niche.


Related links and resources:

Click here to access Jessica's Facebook Launch Formula. Use KENDRA as your discount code and get 20% off!

Click here to learn 62+ Targeting Ideas for Course Creators

Click here to check out Jessica's podcast


Niche Down with Imperfect Marketing:

Episode 1 with Brenda Meller

Episode 10 with Nancy Maurer



Interested in being a guest on the podcast? Send me an email at support@kendracorman.com

Kendra Corman:

Hello and welcome back to another episode of Imperfect Marketing. 

Today, I'm super excited to be joined by, who I've named the queen of Facebook ads, Jessica Tutton. 

Jessica helps people sell courses and scale their business so they can get their lives back and she truly lives this. She recently traveled around Australia, or is still traveling around Australia, and worked remote while enjoying the countryside with her entire family in a van. 

I can't wait to hear more about that and how she's getting more from her Facebook ads than ever before. 

Welcome, Jessica!

Jessica Tutton:

Thank you, I'm so excited to be here!

Kendra Corman:

So, I want to hear more about this trip around Australia. So, you're still out there in the wilds of Australia which is super exciting for me because it's on my bucket list. 

What motivated you to do this and do you have any fun stories from your travels?

Jessica Tutton:

Yeah, so I think it started when my husband and I first had kids. We share the same values of adventure and freedom and family and so, when we learned about online business and the ability to create a business that is location independent, we just set ourselves the goal to start and scale a business that gave us the opportunity to leave corporate and have a more family focused life. 

And it's taken a while to get there, it's been a good five years of, while having kids, of getting the business to the point where we could leave. I had to set myself mini goals of replacing his income first so he could leave corporate and then another goal of scaling courses more so I didn't have to work so many hours.

So, it took us a while to get to the point where we could leave but we've been on the road now for, I think, it's 10 weeks living in a caravan with three boys and we love it. 

So, yeah, it's been a wild ride but I wouldn't have it any other way!

Kendra Corman:

That's amazing! 

Now, let me see. It's summer here so you are in the Southern hemisphere and that means that it's winter time there. So, are the kids in school?

Jessica Tutton:

No. So, we homeschool them while we're on the road because we're traveling. Because Australia is so big, you can basically chase the sun. 

So, it is winter here in Australia, however, we're going to spend the winter at the top end of Australia and then it's hot, it's humid, you wouldn't even know it's winter. So, that's what I love about Australia is you can avoid winter by traveling in the right direction. Yeah, it's really fun.

Kendra Corman:

Very cool. 

And I give you a ton of credit for homeschooling, that's a lot of work and a lot of effort. And one thing that people say is don't compare your middle or your beginning to someone else's middle and I think that that's really true. And I think, you've been working your butt off for five years, growing your business, making it happen, just serving people, helping them and, again, you were redoing and actually updating one of your courses while you're on the road too, right?

Jessica Tutton:

Yeah, yeah, and this is why I always tell people to stop chasing the quick wins or don't let those little failure failures, as people like to say, hold you back from continuing to chase your goals or your dreams because it does take a long time to see the results and, if you stick with it, you will get there. 

Yeah, I did just actually rerecord my entire course. So, we are in Broome at the moment in Western Australia and I hired a little office for four weeks and I just spent that time recording my course and going through a launch and that was a lot of work.

Kendra Corman:

Well, and especially from the road with the family and everything which I think is just fantastic.

Jessica Tutton:

Yeah, there's always a way to get things done. Do you know what I mean? I think, if we waited for the perfect time to do anything, it would never come. And so, even the option of hiring an office space, I did not know that that was an option before we started traveling. Do you know what I mean?

Kendra Corman:

Yeah.

Jessica Tutton:

You just find these solutions as and when you need them. And if I had have said, "Oh, I'm not going to start traveling until I rerecord my course," that would be another three or four months of travel missed out on. 

So, yeah, I like to always just find the solutions as and when I need to.

Kendra Corman:

No, I love that, I think that that's fantastic. 

Now, I've taken your courses, I have been in your challenges, I love the information that you have to share, you really make things easy. 

But how did you get started in helping people with funnels and Facebook ads?

Jessica Tutton:

Yeah. So, when I first started my online business, I had no idea what I wanted to do, I felt like I didn't have any area of expertise and I was like, "I want to start an online business but I don't know what value I bring." 

And then I listened to some of the YouTube videos from Louise Hay, I love Louise Hay, I don't know if you listen to her content, but her one piece of advice that really stuck with me was find a way to help people and the rest will fall into place. 

And at the time I had been studying a lot of marketing because I knew that I wanted to start my online business and then it became really obvious that no one else around me, in my suburb was using social media marketing effectively for their small businesses.

Even my mother-in-law, at the time, she had a small business, she was advertising in the local paper and I was like, "What are you doing? You are spending thousands of dollars on this tiny little advertisement in the local paper, you can't track, you can't target, what results are you getting?" and that really, I guess, was my driver and my realization that, "Hey, I actually have a skill now that I can use to help people," and so I went from there to teaching at my local library. 

So, I started using Facebook ads to promote workshops that I was doing at my local library on social media, on Facebook ads and things like that. And then from there, I was like, "As much as I love what I'm doing, how can I take what I'm teaching at my local library and deliver it worldwide to create a more scalable business model?"

Because I knew Facebook ads, I knew, if I created an online course, I would be able to use Facebook ads to get it in front of more people. And so, that's why I started creating then online courses and specifically teaching Facebook ads because that's what a lot of people were asking me for.

Kendra Corman:

I love that and I love what you had to say about what Louise Hay had to share about start by helping people.

Jessica Tutton:

Yes, yeah.

Kendra Corman:

That's key.

Jessica Tutton:

I know.

Kendra Corman:

One of the best pieces of advice that I got when I was back in corporate America, so I was the Jeep advertising manager and spent several years at Chrysler, is the head of HR had said, "If you're not getting experience for the job you want and the job you have, volunteer." 

And I find all of that just ties back to, again, serving people and adding value and helping people.

Jessica Tutton:

Totally.

Kendra Corman:

And so, even if you're in corporate America or starting out on your own, I think helping people is a key to getting the experience and getting what you need to grow your business.

Jessica Tutton:

Absolutely.

Kendra Corman:

Or your personal profile in a company if that's what it is.

Jessica Tutton:

Yeah, and if you're at that stage where, for example, you want to create an online course but you don't know what course you would create, I think everyone has unique skills and abilities. 

And if you bring it back to the basics of helping people, you can quickly identify where your strengths are and what course and content you could deliver.

Kendra Corman:

Yeah, I think that's fantastic. 

Now, one of the things that you've shared before, and I think is on your new website, is a cold audience isn't a dirty word, which I love!

Jessica Tutton:

Yes.

Kendra Corman:

And I know that a lot of listeners might not be familiar with cold and warm audiences, so could you do me a favor? Define those for them and then tell me a little bit more about what you mean by that.

Jessica Tutton:

Yeah. So, when it comes to marketing in general, we talk about cold audiences being an audience that doesn't yet know, like and trust you. They've never heard of your brand, they don't know you so there's no relationship there. 

And we can compare that to a warm audience and a warm audience is someone who does know us, they're familiar with your brand, they might have stumbled across your Instagram, visited your website. 

And so, typically, what people say is that it's easier to sell to and convert a warm audience and that is true.

Obviously, people who know you are going to be much more likely to buy from you. But there's also this, I guess, general advice that there's no point or it's too hard to convert a cold audience or you should only sell to your warm audience or your focus should be on just building a warm audience and converting your warm audience. 

But what I like to do is flip that and say you can absolutely market to a cold audience as long as part of that marketing includes a period of nurturing your audience.

So, for example, I use Facebook ads as my only tool to grow my business. I'm not hustling on Instagram, not showing up on Instagram stories, I'm just putting Facebook ads out there directly to people who don't yet know me. 

But what I do is I don't sell to them straight away. 

Instead, with my Facebook ads, I'm offering them free value and part of that free value often includes getting them to get to know me via video before I sell to them. So, you can absolutely sell to a cold audience, you can use Facebook ads to reach more people and at a faster rate but you can't remove that critical part of any sales funnel and that is about nurturing and connecting with your audience because that's how you will end up converting them into one of your offers.

Kendra Corman:

No, I think that's great because I do think it's a slightly different perspective than what a lot of people hear often. 

And I think it's important because, before someone can be a warm audience, they have to start off as cold, right?

Jessica Tutton:

Totally, yeah.

Kendra Corman:

Because, at some point, they haven't heard of you so there's always a cold audience. I love nurturing and starting with free and getting them familiar with you, I think that's just a fantastic strategy to really engage with people and get them to know, like and trust you.

Jessica Tutton:

Yeah, absolutely, because people are buying from people. 

And just like you preach, it's not about perfect marketing, it's not about the perfect pitch, it's not about perfect webinar slides, people are buying you and your energy and your personality and the way you teach things. And so, sharing that with them and being vulnerable and getting on a live webinar, even if you're not confident, is going to help you reach success faster than hiding in perfection.

Kendra Corman:

Yup, I agree. I want to say perfection is the enemy of progress.

Jessica Tutton:

Totally.

Kendra Corman:

And perfection is something as the key to procrastination or something like that. There's lots of quotes about that but, yeah, getting it done is better than getting it perfect. 

So, I know that a lot of advertisers have been frustrated with the Apple iOS 14 updates, privacy and tracking, it makes it a lot more difficult to track sales and conversions from Facebook ads and I know Google's been threatening to take away pixels and stuff like that so pretty much everything is getting more and more private, you're getting access to less and less information. 

I've seen a ton of people complaining in some of my social networking groups about their ad costs being higher than ever but you're having your best results ever.

Jessica Tutton:

Yeah.

Kendra Corman:

What do you attribute that to?

Jessica Tutton:

I think it's a few things. 

I think people love complaining, and I'm not saying that their ad costs haven't been rising over the past few years and I'm not discounting or discrediting the Apple iOS 14 changes, but I think there are always ways around things, there are always solutions to problems. 

And when it comes to Facebook ad tracking over the past few years, that has improved because Facebook has had the time and opportunity to create alternative ways to track. And so, one of the simplest ways to improve your ability to track with Facebook ads is to integrate your conversion API tracking and that just allows you to track more accurately basically. 

I won't go into too much techy detail because I know that's when everyone's eyes just glaze over but there are ways to improve your tracking with Facebook ads.

But on top of that, what has actually helped me lower my cost per lead has been the creatives in the ad and it's nothing to do with the tracking. And I think maybe a lot of people are focusing on tracking and maybe blaming tracking and all these recent changes for the reason that their cost per lead is increasing and it's blinding them to the fact that it could actually be something else. 

And what I've been experimenting with, because I love experimenting because then I teach it to people, is a lot of video content. We all know at the moment, with organic social media, video is everything. Facebook wants to move Instagram towards being a video sharing platform.

And so, if we think about Facebook ads as being an extension of organic marketing, of course Facebook and Instagram are going to want you to create more video content with your Facebook ads. And so, as soon as I made that shift over to using video in my ads, my cost per lead started going down and down and down and it's basically equivalent to what I was getting two or three years ago in terms of a cost per lead which is just amazing.

Kendra Corman:

Yeah, that's unbelievable. But I like what you have to say about the fact that people can be blinded potentially by the changes in tracking—

Jessica Tutton:

Totally.

Kendra Corman:

—and blaming that type of stuff for not evolving their creative. 

Well, I love that you experiment and that you share about those experiments and how they work. 

How much of your budget would you say that you use experimenting or how much of your time would you say is experiments versus execution on what you learn?

Jessica Tutton:

Yeah, so that's a really good question. 

So, the way that I like to teach is to start small and then scale. So, test on a small budget and then, when you see something that's working, you go all in and so that's what I practice and that's what I preach in my business. 

One of the best ways for me to experiment, and because I quite like taking risks, I will experiment a lot in my launches as well. S

o, I just had a launch and, typically, for a launch, I'll spend between five and $10,000 on lead generation and that's always my opportunity to experiment. When it comes to experimenting in funnels though, I don't go and change every single thing. 

Because if you changed every single thing in your funnel and you had incredible results or really bad results, you wouldn't know what it was that caused that result.

So, for example, with my launches, I typically keep the launch event the same, I run a free boot camp. But with this particular launch, the one thing that I changed was the ad creative, so using video in the ads, and I used the same budget. 

So, that's how I experiment and then, yeah, I take those learnings and teach it to you guys.

Kendra Corman:

No, it's great! 

And if you have a chance to join one of her boot camps, I would strongly recommend it because it does make a big difference and really can help you understand Facebook ads even more, even if you're using Facebook ads in your business. 

I think that the way you teach it and the way you go over it really provides a different perspective and can really teach you a lot about it which I loved. 

So, let me ask you more about Facebook ads. So, one of the key things that I find is important and one of the things that I go round and around with and keep experimenting with is my target audience. And I know you have a course called Dream leads and then you also have a downloadable on target audience targets.

Jessica Tutton:

Yeah, 62 targeting ideas, yeah.

Kendra Corman:

Yeah. So, those links will definitely be in the show notes but what do you have to share about target audience? How have you found and identified your target audience?

Jessica Tutton:

Yeah. So, I guess it's just thinking about who you want to attract and where they are in the buying cycle, what interests that they have. 

When it comes to targeting, we have cold audience targeting and we have warm audience targeting to start with. So, if you're targeting a cold audience, you're putting your ads in front of people who don't yet know you versus warm audience targeting is when you're targeting people who might already be familiar with your brand. 

But typically, I would say, if you're wanting to grow your brand, your business, generate leads, you're always going to be targeting cold audiences. And so, when it comes to cold audiences, we can target via interests. 

So, basically, target people based on other people, other pages, other things that they're interested in or we can target people based on a look alike audience and that is where Facebook looks at our warm audience and they find people who are similar so it takes the guess work away.

So, depending on where you are in your business journey would depend on what audience you target, whether it's interest or look alike, or you could target both in split test. I think, with anything with Facebook ads, it's a matter of testing. So, instead of guessing, we test, that's what I always say. 

But when it comes to you trying to find who to target, at the moment, broad audiences work best. So, I have some clients in my course who are just putting their ads out to women of a certain age and not putting any interests in, targeting a really broad 20 million audience sides in Australia and they're having incredible results because Facebook can go out and find their dream leads but it really depends on your business.

So, for her business, for example, she is selling sourdough courses and soap making courses and so those courses could be beneficial or interesting to most women of a certain age and so she doesn't need to add in any detailed targeting. 

Whereas, if you compare that to you and I who are specifically wanting to find and attract business owners, we want to make sure that our ads are only going in front of people who actually have a business, otherwise, we're going to be wasting money on having our ads seen by people who aren't interested in our offers. 

So, that's when we use interest-based targeting to get our ads in front of the right people.

So, for example, if I'm wanting to attract course creators to my content, I might put my ads in front of people who have an interest in Amy Porterfield, Marie Forleo, Female Entrepreneur Association or I might like to target Gary Vee or Tony Robbins. So, those really big names in the industry are who I would target and then Facebook would put my ads in front of people who are following them or have an interest in them. 

So, that's probably the easiest way to target and the easiest way to get started.

Kendra Corman:

Oh, that's great. 

And I love the idea about testing and testing with a small budget and then figuring out what works. I think I've turned on and off seven different groups so far— 

Jessica Tutton:

Yes, exactly.

Kendra Corman:

—so what's working, what's not working, the one that costs $13 a lead is off.

Jessica Tutton:

Oh, no. Yeah.

Kendra Corman:

So, yeah. Again, it ran for three days, so it wasn't the end of the world and it cost me $13 when I turned it off.

Jessica Tutton:

Isn't that so cool though in itself that you can watch your ads and choose to switch it off if you want to after it's spent a certain amount. 

I think we forget how amazing that is and the control that we have as small business owners. I often think what did people do before we had this ability to run Facebook ads for our own businesses, what other paid advertising was there out there, it's crazy.

Kendra Corman:

Yellow pages. That's what there was. 

I actually did get a call for my consulting business that I started about eight years ago, I did get a call and I was like, "So, how'd you find me?" They're like, "The yellow pages." 

And I was like, yellow pages.com because I was listed because I have my listings across all of the different listing sites and I was like, "Seriously?" 

She's like, "Yeah." I'm like, "Wow, I didn't actually know anybody still used that but I guess they do."

Jessica Tutton:

Oh, that's so funny.

Kendra Corman:

But I think the real yellow pages, I think, is how so many people found stuff. 

But yeah, I agree, it's a lot easier now with technology to reach your ideal target audience and it's all about the target audience and identifying who they are and who you want to serve in a very specific way. 

So, is there anything else that you'd like to share about Facebook ads with our listeners today?

Jessica Tutton:

Well, one of the things that I like to preach is that, whilst target audiences and pixels are so important, mastering your Facebook ads isn't so much about perfecting one tiny element, it's about mastering how to sell and convert a cold audience at scale because that's what your ultimate goal is and you can't lose sight of that. 

There was someone in my course and she was really frustrated because she used to get 30 cent leads and now her cost per lead is $1.30. And at first I was like, "Well, actually, that's a really good cost per lead. I wish I was getting that." 

But instead of focusing on your cost per lead, how can you make that funnel profitable no matter what your cost per lead is because, at the end of the day, you're running Facebook ads to make money.

So, as long as your funnel is really profitable, as long as you're having a really successful launch, focus on that. 

So, yeah, you're having $1.30 leads, when was the last time you hosted a boot camp and actually sold to your audience? Because a lot of people hide in lead generation, they hide in creating content but they don't do enough selling and sometimes it's a form of procrastination. 

It's focusing on perfecting those little things that they actually forget you're here to make money so actually start selling your offers.

Kendra Corman:

Yeah, no, I think that that's important and I like how you're saying, again, your cost per lead, look at it as if it's profitable and I think that that's really important. 

I was the Jeep advertising manager a long time ago, we spent a ton on Google ads and actually in MSN and all those other things, that's how long ago this was. But when we were buying keywords and things like that, they could be expensive but buying a Jeep vehicle was also expensive so— 

Jessica Tutton:

Totally.

Kendra Corman:

—it made sense and it drove sales and I think that that's key to think about it in context with the price of your items.

Jessica Tutton:

Absolutely,

Kendra Corman:

If you're selling something that's $1.99, yeah, $1.30 a lead is probably a little bit expensive. But if you're selling something that's several hundred dollars or even 27 or $47, it might not be so bad because it's profitable with that rate, right?

Jessica Tutton:

Exactly.

Kendra Corman:

So, that's a great way to think about it.

Jessica Tutton:

And even on that note of high cost per lead, I remember last year, no, not last year, I think it was 2020, my cost per lead was really cheap at the time but I couldn't quite master selling, I couldn't quite master attracting the right leads. 

And so, I did some coaching, refined my messaging and the cost of my lead increased, it almost doubled at the time, but my conversions skyrocketed because I was attracting the right people at the right stage in the buying cycle. Do you know what I mean?

Kendra Corman:

Yeah.

Jessica Tutton:

So, that's why it's so critical to look at Facebook ads, not as an individual thing, but as a part of your overall marketing strategy and reviewing all the data to make sure that it's going to help you sell and scale your online business.

Kendra Corman:

So, do you have any advice for anybody that's starting out with their business, they want to grow it, any advice for getting them out of that perfection mode into just giving it a try and testing and doing something moving forward?

Jessica Tutton:

I would say, if you are prone to procrastinating, if you have a lot of fear, I would say, and this depends on your personality, but what are you actually afraid of, what is the biggest thing you're scared of. 

Are you petrified of ever doing a live launch?  Are you petrified of ever doing a live webinar? 

If so, schedule it, do it next month and then allocate—Let's say, you have an online course and it's valued at $1,000, allocate $1,000 to Facebook ads to promote that webinar next month and set yourself a goal of selling one or two courses to make the profit. 

And your objective here isn't really to make a lot of money because that might put too much pressure on you and go towards that perfectionist state but your goal here is just to push yourself out of the comfort zone and to just test and experiment and have fun with it.

Because after that first one, that fear is gone and you have the data to know exactly what you need to do next. Because, if you are just sitting in this state of not doing anything, you're never going to get anywhere so you've just got to go out and, yeah, do the thing that scares you.

Kendra Corman:

Yeah, no, I love that. I think, again, it's about getting it done not perfect, right?

Jessica Tutton:

Yeah, absolutely.

Kendra Corman:

So, this show is called Imperfect Marketing because marketing is definitely not an exact science or perfect. 

What would you say is your biggest marketing lesson learned as you started your business and now got to the point where you can travel around the country with your family and still scale your business but remotely?

Jessica Tutton:

Yeah, I would say it goes back to the early days and that is really knowing who you want to serve and really finding your niche and your market. 

So, I remember when I first created an online course, my very first one was just on Facebook ads and it was to everyone and I was trying to teach every single business how to run Facebook ads and it got really messy. 

It wasn't until that I niched into helping online business owners, so course creators, membership owners, I niched into that angle and that's when my business really took off.

So, I guess the lesson here is really be clear who you are serving, get your messaging right and don't be afraid to pivot if you need to or start from scratch. 

Yeah, I think making pivots and constantly evolving your business is something that you have to learn to do.

Kendra Corman:

Yeah, and I think they say niches are for riches, right?

Jessica Tutton:

Yeah, absolutely.

Kendra Corman:

So, I think it really is about niching down and I've had a couple of other episodes that I will link to in the show notes where people have niched down and become more specific in their audience or the services that they offer and it skyrocketed their business.

Jessica Tutton:

Yeah.

Kendra Corman:

It's made it easier, they became known for something and it really helped them grow so that's great. And I think—

Jessica Tutton:

And a lot of people have the fear of it as well. They fear by niching down, they're going to attract less people, they're going to have a smaller audience when it's the opposite, really.

Kendra Corman:

Yup, mm-hmm. 

Yeah, and it's definitely a fear especially when you're starting out because you don't want to turn things down, you need money coming in the door a lot of times if it's not a side hustle and you're going full time and so I totally get that and I totally get the fear. 

But the people that are really rocking it like you and some of the other people that have been on the podcast before like Brenda Miller, she just focuses on LinkedIn.

Jessica Tutton:

Yeah, exactly.

Kendra Corman:

She is teaching people to get more from LinkedIn and it really, really makes a difference.

Jessica Tutton:

Totally. 

And I guess, if you have that fear and you don't want to turn down clients, you don't have to niche your entire business all at once. 

You could be a Jack of all trades but have a course in a specific niche. Do you know what I mean?

Kendra Corman:

Mm-hmm.

Jessica Tutton:

So, maybe you're the Jack of all trades but you create a course on LinkedIn and you slowly start becoming the expert in that niche before you go all in.

Kendra Corman:

Well, and I've found, and I don't know about you, but I've found that the businesses that niche down and niche down correctly, they become an expert in a whole category to people. 

So, if I'm looking for somebody that does Facebook, somebody might go to Brenda and say, "Hey, do you know anybody that helps with Facebook?" 

So, you actually get opportunities outside of your niche also. If you do that stuff, you can but people ask you because they trust you because you've shown them that you're really good at this one thing.

Jessica Tutton:

Yeah, totally.

Kendra Corman:

Yeah, I just think it just is so insightful so thank you very much for sharing that. Because I do think that that's just a really great lesson for us to learn and I think, the quicker we learn it, the better off we all are. 

And I think almost everybody I talk to, including myself, has learned that the hard way and I know I have arguments with my clients all the time about it, too. 

So, before we wrap up, I do have one more question and I ask this to everybody. 

So, what superpower would you choose for yourself if you could?

Jessica Tutton:

Oh, that's such a tough one. I think I would choose to fly. I think the freedom of being able to fly would be so amazing so that would be my superpower.

Kendra Corman:

Oh, I like that and I think it fits definitely with your traveling around and your risk taking and everything else that goes with it. 

So, I just want to say thank you so much for taking the time out of all of your travels. And for those of you who can't see, which is everybody because all you can do is hear, she is actually in her van recording this! 

So, I do appreciate you taking the time out of that schedule, away from your family to talk to me, to be on today's podcast and to share so much valuable information with the audience about Facebook ads and about really marketing your business and some of your experience. 

So, thank you so much for sharing, I do appreciate it!

And if you're interested in getting together with Jessica and learning from her, we'll have some links, definitely, for you in the show notes here that you can do and get some of her freebies and start getting to know her. 

We'll have a link to her podcast where you can learn more stuff and everything in between. Thank you again for joining another episode.

Jessica Tutton:

Thank you so much.

Kendra Corman:

Thanks so much.

 

Traveling Australia with the family in a van? We need to know more.
How did you get started in helping people with funnels and Facebook ads?
Cold audience isn't a dirty word
Progress is better than perfection and the Apple iOS14 update
Identifying your target audience
Finding your niche