In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.
So...what should you be tracking? Great question!
You should track:
I hope this episode helps you improve your email tracking techniques!
Are you interested in using a copy of my email marketing tracker? Drop me an email at firstname.lastname@example.org, and I will send it over.
Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post.
Get it here.