Episode 31: Email Marketing Metrics—What should you be tracking?

In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.

(P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!) 

So...what should you be tracking? Great question!

You should track:

• email list growth
• total clicks
• total leads
• total conversions
• unsubscribes

I hope this episode helps you improve your email tracking techniques! 

Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over.

Resources:

•  A detailed look at Apple's iOS 15 update
• Watch my Livestream Thursday all about tracking email performance
• Take my quiz and discover YOUR strongest marketing tactics
• Struggling to gain traction? My free guide can help you craft compelling subject lines
• Beginner's Guide to Email Marketing

Looking to save time or get more information from AI?

If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook

Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!