This episode begins a 6 part series focused entirely on the Customer Awareness Journey.
The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:
This journey is so important because you always need to meet your customers where they are in their journey.
Who are your customers? Check out my new guide, which asks questions to help define your target audience!
Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post.
Get it here.