Imperfect Marketing

Episode 33: Brief on the Customer Awareness Journey

September 06, 2022 Kendra Corman Episode 33
Imperfect Marketing
Episode 33: Brief on the Customer Awareness Journey
Show Notes

This episode begins a 6 part series focused entirely on the Customer Awareness Journey. 

The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:

  • Unaware: this prospect doesn't even know they have a problem.
  • Problem Aware: They are aware of the problem but not the solution
  • Solution Aware: They are interested in figuring out how to solve their problem.
  • Product Aware: Looking for the right product
  • Most Aware: Narrowing down to their criteria

This journey is so important because you always need to meet your customers where they are in their journey.


Who are your customers? Check out my new guide, which asks questions to help define your target audience!

To learn more and sign up for my List Building 101 Course visit kendracorman.com/email