This episode begins a 6 part series focused entirely on the Customer Awareness Journey.
The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:
This journey is so important because you always need to meet your customers where they are in their journey.
Who are your customers? Check out my new guide, which asks questions to help define your target audience!
To learn more and sign up for my List Building 101 Course visit kendracorman.com/email