Episode 33: Brief on the Customer Awareness Journey

This episode begins a 6 part series focused entirely on the Customer Awareness Journey. 

The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:

• Unaware: this prospect doesn't even know they have a problem.
• Problem Aware: They are aware of the problem but not the solution
• Solution Aware: They are interested in figuring out how to solve their problem.
• Product Aware: Looking for the right product
• Most Aware: Narrowing down to their criteria

This journey is so important because you always need to meet your customers where they are in their journey.

Resources:

• Customer Awareness Journey: Part Two
• Customer Awareness Journey: Part Three
• Customer Awareness Journey: Part Four
• Who are your customers? Check out my new guide, which asks questions to help define your target audience!

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