This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below!
You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group because they have a million and a half questions.
You have the unique position to answer these questions and build your know, like, and trust factor with them.
My two favorite tools for this stage are:
What tools work for you? Let me know at firstname.lastname@example.org
Looking for more tips on how to find content ideas? Check out my 5 Secrets to Creating Content Ideas
Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post.
Get it here.