Imperfect Marketing

Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned

September 15, 2022 Kendra Corman Episode 36
Imperfect Marketing
Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned
Show Notes

International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions.

Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't promote it, and it was clear I wasn't having fun.

This time around, I am mission-driven to help as many small business owners, solopreneurs, and entrepreneurs with their marketing as possible. I hope you are finding this podcast helpful and valuable.


Anyway, I shared the tools I love and use, such as:


I also answered some of the questions I am asked all the time, like:

  • Should I advertise my show?
    I recommend saving your ad dollars for other things that will result in conversions or longer connections.

  • How can I monetize my podcast?
    Affiliate links like some of the ones above are a great way to get started, but you can also get a sponsor or sponsors. You need to have an audience that will be valuable to that sponsor.

  • Is podcasting a lot of work?
    I can definitely do more than I do, but currently, I spend about 3 hours on my interview episodes and about an hour on my Imperfect Marketing briefs. I could still invest more time in planning.

  • What defines good performance?
    Well, I shared what Buzzsprout's podcast stats were showing at the recording time, but if you want to see what's current, you can check it out here.


Other Resources

Lauren Kelley shares her podcasting tips and experience in community management and engagement.

Interested in Canva but don't know where to start? Brenda Cadman shares her Canva expertise.

Join my Facebook Marketing Community

To learn more and sign up for my List Building 101 Course visit kendracorman.com/email